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Beauty Is A Big Business These Days
Men and women everywhere are obsessed with being fit and looking their best, which explains why estheticians are in high demand. Estheticans are responsible for helping millions of people properly care for and treat their skin. It is an important job because a person’s skin is a direct reflection of their overall health. Glowing skin can also contribute to high self-esteem and make clients feel good. It is a job that can be both lucrative and rewarding if an individual has the one skill needed to make them a success in this field: knowledge. Knowledge is the difference between a good esthetician and a great one.
It is the job of an esthetican to treat a plethora of skin conditions, apply different treatments and provide tips for home care. Clients are coming to them because they are unhappy with their skin and want to improve how they look. They must feel at ease when they sit in the chair and demonstrating a deep understanding of the different procedures will go a long way towards calming their concerns. Services such as Dermaplaning or Microphototherapy involve intricate techniques that require a show of knowledge and skill. There are topical creams and machines used so it is important that they see they are being treated by someone who is sure of themselves and what they are doing. This will help establish a strong relationship and garner a loyal client base for the esthetician.
Knowledge Is Key
Knowledge is also key because it allows for a wider client base. No two people have the same skin which means an esthetician will see a wide range of conditions. Clients may suffer from sensitive skin, have acne scarring or need deep cleansing for oily skin. They may have wrinkles or sagging skin requiring treatments such as microcurrent therapy. If the esthetician does not now all the products available to combat these conditions, they can not help. They need to know things such as: what cleanser, moisturizer or balm will work best, how often to use it and how much to use. If they can not answer those types of questions they are of no use to the client.
Clients see estheticians as medical professionals, not salesman. They want to know that what they are being told is based on facts, not opinions or guesswork. Showing a firm grasp of the subject matter establishes legitimacy and authority. It makes the client feel safe and want to have a long-term relationship because the esthetician is now seen as credible. More importantly, they are now seen as an expert, taking them to the next level in the field of skin care and separating them from the pack.
Shirley Dillaman is armed with a vast knowledge built both in school and from experience. While successfully running her own spa, she has learned to deal with the most difficult of skin types and how to coax the glow and health even from blemished or aged skin. If you are interested in finding out more, give her a call at 804 651-7298 or contact us!
